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Explore the next space

Amsterdam 19 - 20 February 2020

Be at the forefront of spatial design.

At the Frame Awards, future-curious designers and architects, forward-thinking innovators, industry luminaries and visionary brands explore the future of spaces. Will you be one of them?

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Setting the agenda for spatial design

Frame Awards by Day 2020 has four content tracks so you can design your experience around your personal and professional interests. Each track explores innovation in retail, hospitality, work and living through a combination of talks, workshops, installations, masterclasses and brand experiences.

Read on for more programme information.

Retail

In an increasingly complex retail landscape, how can designers help brands create environments that communicate on a more emotive level?

Hospitality

With every sector gathering around the idea of ‘hospitality', how are hotel and restaurant designers elevating the meaning of comfort?

Work

As agile working gathers pace, what new parameters does the office have to meet to justify its existence?

Living

At a time of continuing social and environmental chaos, what role can design play in resolving our most pressing existential threats?

Confirmed speakers

Introducing our speaker line up for the Frame Awards 2020. We invited leaders from a wide cross-section of work, living, hospitality and retail sectors, all on a mission to explore the future of spatial design. Stay tuned, many more speakers soon to be announced!

Fa20 Ivy Ross

Ivy Ross

Google Hardware Design Vice President

Ivy and her team has launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 56 different design awards. This collection of products established a design aesthetic for technology products that is tactile, bold, emotional, and undeniably Google.

Fa20 Ramona Bronkar Bannayan

Ramona Bronkar Bannayan

MoMA Senior Deputy Director of Exhibitions and Collections

The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art. Ramona is responsible for overseeing the entire spectrum of temporary exhibitions and performances.

Fa20 Christian Dzieia

Christian Dzieia

Adidas VP Corporate Real Estate

As Adidas Vice President Corporate Real Estate Christian leads the global portfolio management, transactions, design and construction for all offices, showrooms and distribution centers. His recent projects include the relocation of the Reebok HQ from Canton to Boston and the new APAC HQ in Shanghai.

Fa20 Despina Katsikakis

Despina Katsikakis

Cushman & Wakefield Head of Occupier Business Performance

As Cushman & Wakefield’s Head of Occupier Business Performance, Desmina leverages her global expertise to provide input across the firm’s global business on the changing context of work and its impact on employee engagement, productivity and wellbeing.

Fa20 Gemma Ruse

Gemma Ruse

StudioXAG Cofounder & Creative Director

Gemma trained in Fashion Design & Marketing at Central St Martins and spent a short time working in Fashion in Paris & London before co-founding StudioXAG with Xavier Sheriff in 2009 with an ambition to create the most exciting and creative retail displays in the world.

Fa20 Scott Rominger

Scott Rominger

WeWork Creative Director

Scott has worked across Europe with brands like Ralph Lauren and Rafael de Cardenas within a creative capacity. Now overseeing WeWork's interior design creative direction for Europe, Israel and Australia, Scott has a unique insight into designing workspaces within a shifting markets.

Fa20 Daan Lucas

Daan Lucas

Random Studio Founder

Daan's firm Random Studio consists of a blend of visual artists, developers and engineers, creating experiences that blur the boundaries between art, design and technology, the physical and the nonphysical.

Fa20 Cutwork

Kelsea Crawford

Cutwork Cofounder

Kelsea is a founding partner of Cutwork, an architecture and design studio focused on new ways to live and work. Cutwork projects have included Station F, the largest startup campus in the world home to more than 1000 startups and the European hubs of Amazon, Facebook, and Microsoft.

Fa20 Marcel Wanders

Marcel Wanders

Studio Marcel Wanders Founder

Marcel Wanders is regarded by many as an anomaly in the design world and has made it his mission to create an environment of love, live with passion and make our most exciting dreams come true. Marcel works in Amsterdam running his studio of the same name.

Fa20 Ajaz Ahmed

Ajaz Ahmed

AKQA CEO

AKQA is a creative communications and brand agency specialising in strategy, media, brand experience. It uses the imaginative application of art and science to create outstanding solutions with tangible results. Ajaz heads the team as CEO.

Fa20 Cris Bartels

Cris Bartels

D/DOCK Creative Strategist

D/DOCK is a spatial and conceptual design community that creates honest, beautiful and effective spaces with enduring value that deeply inspire, based on in-depth research and skillful design.

Fa20 Natsai Audrey Chieza

Natsai Audrey Chieza

Faber Futures Founder & Director

Natsai Audrey Chieza is a designer and change-maker working at the intersection of creative and biotechnology industries. Her London-based biodesign agency catalyses the alignment of DNA-scale engineering with the methods and principles of critical design thinking for the circular economy.

Fa20 Nancy Diniz

Nancy Diniz

Augmented Architectures founder & bioMATTERS Cofounder

Nancy is an entrepreneur, designer and educator who serves as the course leader of the MA in Biodesign at Central Saint Martins. Her research and practice engage topics pertaining to biomaterials and computational design, and her work has been published and exhibited internationally across design festivals and institutions.

Fa20 Thomas Van Leeuwen

Thomas van Leeuwen

D/DOCK Director & Partner

D/DOCK is a spatial and conceptual design community that creates honest, beautiful and effective spaces with enduring value that deeply inspire, based on in-depth research and skillful design.

Fa20 Nina Sickena

Nina Sickenga

MOSS Cofounder

With a clear vision for the green and sustainable city of the future, Nina works every day with full enthusiasm on challenging and innovative projects with world renowned partners, companies and architects. MOSS are makers of sustainable spaces and are based in Amsterdam designing urban oases to reconnect people to nature.

Fa20 Peter Cole

Peter Cole

Design Hotels CEO

Established in 1993 as the first of its kind—with a portfolio of only 10 iconic member properties, Design Hotels today represents and markets a hand-selected collection of privately owned and operated hotels. Serving also as a global lifestyle brand and full-service marketing consultancy, it offers its members tailored B2B services.

Fa20 Tom Callebaut

Tom Callebaut

TC Plus Founder

Tom is an interior architect and owns his own design practice TC Plus. As a designer, he is fascinated by the interrelational power of space and change processes and his work brings people closer to their goals and dreams by converting spaces into an inspired experience in line with their needs and identity.

Fa20 Chris Middleton

Chris Middleton

Kinzo CEO and founding partner

Kinzo is a Berlin based architectural firm founded in 2005 and works with international companies on the cutting edge of interior architecture and design in the broad spectrum of living and working environments.

Fa20 Daniel Von Seldn

Daniel von Seld

Kinzo Partner

Kinzo works to rethink spaces and processes and prove that there is always a clever solution waiting to be discovered. Kinzo‘s customers include 50Hertz, Adidas, AmorePacifc, Axel Springer, Ernst & Young, Erste Group AG, GetYourGuide, SieMatic, SoundCloud and Zalando.

Fa20 Patrick Firck Portrait

Patrick Frick

Moving Walls Founder & CEO

Patrick Frick is Co-Founder and Chairman of Moving Walls, a provider of mobile, writeable office tools for agile working methods. He is also a founding member of the non-profit The Value Web, which is an international network of facilitators of collaboration for the common good. Patrick’s passion is to help people work better together.

Fa20 Nora Fehlbaum Portrait

Nora Fehlbaum

Vitra CEO

Nora is the CEO of the Swiss furniture manufacturing company Vitra and a member of the Board of Directors. Under her leadership, Vitra has asserted its position with such projects as the ‘WORK’ presentation at Orgatec in 2016 and 2018, and the ‘Typecasting’ exhibition during Milan Design Week in 2018.

Fa20 Penny Sparke Portrait

Penny Sparke

Kingston University Professor of Design History

Penny is a Professor of Design History at Kingston University and the Director of the Modern Interiors Research Centre. She has participated in conferences, given keynote addresses, been a member of journal editorial boards, curated exhibitions, delivered visiting lectures, broadcast and published in the field of Design History both nationally and internationally.

Fa20 Claus Sendlinger Portrait

Claus Sendlinger

SLOW Co-Founder

As co-founder of SLOW, Claus dedicates himself and all his endeavors to the cultivation of arts, crops and inner gardens. An intention, a wish, a recourse: SLOW embraces the imperfect, the strange and indigenous; it defies conventions and reframes the way people live, work and interact in times of haste and acceleration.

Programme

Inspiring talks, panel discussions, engaging workshops, track briefings by Frame editors, the Frame Awards live judging and networking drinks will be taking place alongside the multisensorial exhibitions and immersive displays.

19 February 2020

9:00 - 9:15
Opening speech by Robert Thiemann

Opening speech | ASB Glassfloor Stage
Robert Thiemann, Frame Founder & Director

Join Frame's founder Robert Thiemann to open the event with an informative look at whats to come.

9:30 - 13:30
Live Judging

Live Judging | Live Judging Areas

The Frame Awards nominees will defend their work before the jury. The public voting decides the people’s favourites, but the jury members decide the winners in each category. Consider this as a masterclass by the biggest names in interior design.

9:30 - 10:10
A place for purpose: designing slow

Talk | ASB Glassfloor Stage | Hospitality
Claus Sendlinger, SLOW and DesignHotels Founder

In an era when time, distance, and our attention spans are increasing compressed, there is one constant that still draws people to visit a particular place – its ability to connect them to a higher purpose. SLOW-founder Claus Sendlinger explains why, if hospitality is to remain relevant, it must offer us new spaces for contemplation.

10:50 - 11:35
What big business wants from co-working

Talk | ASB Glassfloor Stage | Work
Scott Rominger, WeWork Creative Director

Rather than the individual entrepreneur or small startup, the future of flex space is being defined by tenants with 500+ employees. Rominger explains how WeWork is redesigning the corporate workplace and why major brands now trust them to appoint and manage their offices

13:05 - 13:50
The workplace: new metrics for success

Talk | ASB Glassfloor Stage | Work
Despina Katsikakis, Cushman & Wakefield Head of Occupier Business

As landlords come to the realisation that future workplaces will be defined through the lens of people instead of property, the rules of office design are shifting. Katsikakis unpacks how a new generation of owners and investors is redefining metrics for success.

13:30 - 14:15
It’s all about the money, the rest is conversation

Workshop | Chemetal Stage | Work
Cris Bartels, Creative Strategist D/DOCK, Thomas van Leeuwen, Director & Partner D/DOCK

Why do we try to pretend that design isn’t first and foremost a commercial business like every other? Join the leaders of architecture studio D/DOCK and a range of special guests in a series of intimate ‘campfire’ workshops to discuss the difficultly the designers have with valuing their work.

Sign up to secure your spot via eventbrite. Limited to 35 places only.

13:30 - 14:15
Short Stories: the emotive power of popup retail

Talk | Iris Ceramica Stage | Living
Gemma Ruse, StudioXAG Cofounder & Creative Director

Temporary spaces increasingly act as an incubator for new ideas, giving brands the opportunity to test unexpected narratives. Ruse shows how StudioXAG creates retail moments that live a lot longer in the memory than on the shop floor.

14:20 - 15:05
Commercial designers cannot be true artists

Workshop | Chemetal Stage | Work Cris Bartels, Creative Strategist D/DOCK, Thomas van Leeuwen, Director & Partner D/DOCK

Is a drive towards individual expression and auteurship compatible with truly serving client needs? Join the leaders of architecture studio D/DOCK and a range of special guests in a series of intimate ‘campfire’ workshops to discuss the difficultly the designers have with valuing their work.

Sign up to secure your spot via eventbrite. Limited to 35 places only.

15:05 - 16:05
The Meaning of Luxury

Panel Discussion | ASB Glassfloor Stage | Hospitality
Caroline Cundall, International Hotel Group Director of Interior Design for Europe, Marcel Wanders, Studio Marcel Wanders Founder, Peter Cole, Design Hotels CEO

What does luxury hospitality look like at a time when a new generation of travellers is rejecting ostentatious displays of wealth and choosing experiential over material excess?

16:30 - 18:00
1st Day Closing party

A chance to meet and connect with likeminded design professionals from across the world with drinks, bites and live entertainment.

20 February 2020

9:30 - 13:30
Live Judging

Live Judging | Live Judging Areas

For day 2 the Frame Awards nominees will defend their work before the jury. The public voting decides the people’s favourites, but the jury members decide the winners in each category. Consider this as a masterclass by the biggest names in interior design.

10:00 - 10:45
How to make the museum future-proof?

Talk | ASB Glassfloor Stage | Living
Ramona Bannayan, Museum of Modern Art Senior Deputy Director of Exhibitions and Collections

Forget Instagram. Bannayan unpacks how MoMA's recent expansion uses spatial design to drive audience engagement. How can today’s museums continue to draw crowds?

10:50 - 11:35
Who Needs Offices?

Talk | ASB Glassfloor Stage | Work
Christian Dzieia, Adidas Vice President of Corporate Real Estate

Why work from somewhere when you can work from anywhere? Dzieia sets out the key criteria brands should consider before investing in new office space in 2019.

11:30 - 12:30
Shared living for (un)shared interests

Workshop | Pedrali Stage | Living
Tom Manwell, Cofounder Conscious Coliving, Matt Lesniak Conscious Coliving, Penny Clark, Cofounder Coliving

Do shared spaces demand monocultural mindsets? Join the Conscious Coliving team for a participative design workshop to explore the challenges and opportunities of creating living spaces for diverse communities.

Sign up to secure your spot via eventbrite. Limited to 35 places only.

12:05 - 13:00
Lunch Break

Recharge with a healthy lunch from our coffee bar or the main restaurant upstairs

13:05 - 13:50
Experience Design and the Power of Story

Talk | ASB Glassfloor Stage | Living
Ajaz Ahmed, CEO AKQA

Everything a brand does tells a story. And the best brands tell unforgettable stories that have the most resonance. How can the timeless principles of story help brands to design better experiences? Ajaz Ahmed, CEO of global design firm AKQA shares his thoughts and examples.

13:05 - 13:50
From client to collaborator

Workshop | Chemetal Stage | Work
Chris Middleton, CEO & Founding Partner Kinzo, Daniel von Seld, Partner Kinzo

The complexity of briefs architects now face requires an unprecedented understanding of a client’s culture, something the traditionally linear, siloed design process isn’t suited to serve. Join Kinzo to learn how to develop a new type of working relationship, one based on feedback loops that make the client a holistic participant throughout the project journey.

13:30 - 14:15
Awards can be bought with money or influence

Workshop | Chemetal Stage | Work Cris Bartels, Creative Strategist D/DOCK, Thomas van Leeuwen, Director & Partner D/DOCK

Is it even possible to create an award that recognises the best design work, rather than the best connected designers? Join the leaders of architecture studio D/DOCK and a range of special guests in a series of intimate ‘campfire’ workshops to discuss the difficultly the designers have with valuing their work.

Sign up to secure your spot via eventbrite. Limited to 35 places only.

14:15 - 15:00
Material Reality

Panel Discussion | ASB Glassfloor | Living
Natsai Audrey Chieza, Faber Futures Founder & Director, Nancy Diniz, CSM MA Biodesign Course Leader, Central St Martins, Eric Klarenbeek, Klarenbeek & Dros Founder

Are biomaterials the basis of building a sustainable economy? If so, how can we move from material innovation to widespread implementation?

14:20 - 15:05
How spatial design can find value in the virtual

Talk | Iris Ceramica Stage | Living
Daan Lucas, Random Studio Founder

Rather than reducing us to mere consumer profiles, could spatial design provide a context in which technology and interaction can actually build more authentic relationships between brand and audience? Lucas explains how bridging the virtual and physical worlds creates new possibilities for connection.

14:20 - 15:05
A continuous drive to innovate is unhealthy

Workshop | Chemetal Stage | Work
Cris Bartels, Creative Strategist D/DOCK,
Thomas van Leeuwen, Director & Partner D/DOCK

Is our industry's emphasis on innovation simply a waste of time, energy and materials? Join the leaders of architecture studio D/DOCK and a range of special guests in a series of intimate ‘campfire’ workshops to discuss the difficultly the designers have with valuing their work.

Sign up to secure your spot via eventbrite. Limited to 35 places only.

15:05 - 16:05
Designing Alongside Data

Talk | ASB Glassfloor Stage | Living
Ivy Ross, Google Vice President of Hardware Design

How did Google create a design language that successfully marries the digital with the domestic? Ross explains why human intuition is as important as data-driven insight when developing physical products.

15:10 - 15:45
Call Me Home

Panel Discussion | Pedrali Stage | Living
Tom Callebaut, TC Plus Founder, Auguste van Oppen, BETA Cofounder, Kelsea Crawford, Cutwork Cofounder

As demographic shifts, social isolation and an increasingly inaccessible housing market change how we think about ‘home’, what role can design play in creating more robust communities?


15:45 - 16:30
The agile workplace 2.0: beyond moving objects

Patrick Frick, Chairman of the Board of Moving Walls, plus invited experts

What’s the future of agile working? Frick will host a high-intensity workshop that looks further than furniture on wheels and asks how we can make offices that are not just multifunction, but also multifeel. The workshop is part of the Orgatec x Frame design challenge for the agile workplace 2.0.

16:30 - 17:30
Networking Drinks

A chance to meet and connect with likeminded design professionals from across the world.

19:30 - 22:30
Frame Awards Show and Prize-Giving Ceremony

Ceremony |ASB Glassfloor Stage

The Frame Awards Jury winners will be announced and the People’s Vote will be revealed in the culmination of the Frame Awards 2020, as guests enjoy a grand dinner and live entertainment. A world renown designer will join as our guest of honour.

22:30 - 0:00
Frame Awards Show Afterparty

Let your hair down with our drinks, dj's and designer dance moves, before ending the night.

21 February 2020

0:00 - 3:00
After After Party

We will continue the night at a venue in the city centre soon to be announced!

Immersive installations & Exhibitions

We have curated a collection of creative designers to showcase their ideas in interactive ways during Frame Awards. With more to be announced soon!

Fa20 Pms

Apparellel Existence

Frame x Studio PMS x Bolon

For the Frame Design Challenge we teamed up with Bolon to showcase its new Diversity collection. Introducing the winners - Utrecht based Studio PMS, who will explore this new range through the concept of personalization with VR. Meet the designers and discover their unique installation.

Fa20 Asb

ASB Glassfloor

ASB Glassfloor

ASB Glassfloor are back with another immersive experience using different forms of light. Explore their installation during the Frame Awards by day.

Fa20 Agile Workspace

The Agile Office 2.0

Orgatec x Frame Design Challenge

Advances in technology, design and manufacturing mean we now have an unprecedented ability to control our immediate environment, tailoring it specifically to our needs. But is it possible to create a more personalized in-office experience? Frame and Orgatec teamed up to challenge designers to come up with the ultimate agile office. See the results for yourself.

Fa20 Headx Usm

HEAD x USM : Space Duality

HEAD Geneva

As an academic and cultural institution, HEAD – Genève has forged close links with the local artistic community and economy drawing on a rich cultural and artistic heritage to nurture young creative talent nationally and internationally. This project is a collaboration with USM and will be present at Frame Awards 2020.

Fa20 Baars Bloemhoff Img

Building Blocks

Baars & Bloemhoff

For the Frame Awards 2020 Dutch company Baars & Bloemhoff will create engaging playful spatial elements that can be built, rebuild and designed in different forms and settings.

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Why attend Frame Awards by Day?

  • Upskill by learning from industry experts as they discuss the world’s greatest spaces and witness masterclasses like you’ve never experienced before.
  • Be invigorated by joining global industry leaders in lively discussions and intimate roundtables designed to fire up conversation about the future of spaces.
  • Innovate through collaboration and expand your skill set by joining our wide range of workshops, addressing global interior design issues.
  • Connect with the world’s brightest design minds by visiting one of our networking events, connect with like-minded people over a drink, a bite, or perspective on industry topics.
  • Get future-curious at the world’s only interior design event that devotes its focus on innovation in retail, hospitality, shows, institutions, work and residences.

Past collaborators

In good company

Hermes

Fa20 Hp Hermes

Sony

Fa20 Hp Sony

Nike

Fa20 Hp Nike

Sonos

Fa20 Hp Sonos

SPACE10

Fa20 Hp Space10

WeWork

Fa20 Hp Wework

Frame Awards 2019

Find out more about how Frame Awards has established itself as the interior design event of the year and set the international standard to celebrate spatial excellence in the full Frame Awards and Lab Aftermovie from this year's edition.

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The Place to be

Fa20 B Amsterdam

B. Building Amsterdam
Johan Huizingalaan 763a
1066 VH Amsterdam

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