“ESPAÑA DISEÑA” Exhibition

Designed by: MARIANO
For client: Ministry of Economy and Business (MINECO) Floor area: 650.00 M² Year of completion: 2018
Submitted for: Exhibition of the Year

Ed Hero
© photo by imagensubliminal (miguel de guzmán + rocío romero)

About the Project

Designing for the best designers in our country is not an easy task.
We affront this project as a game, in which every exposed piece would float, as it happens in our memories… In this way, instead of simply making an exhibition of pieces, it would be and exhibition of memories…

Memories should be kept intact, from this point on we designed a cylinder that would kept and would protected the exhibited pieces. The material chosen was methacrylate, for its transparency, lightness and possibility of bending, and through two standard methacrylate sheets stuck together we made the cylinders for the exposed pieces.

25 cylinders, one for each edition of the Spanish Design Awards, laid out inside the huge space of DIMAD, in Matadero of Madrid, in order to each visitor could go through the space freely and have their own remember of the exhibition.

25 cylinders as base of the exhibition graphics, made by vinyl lettering, indicating all the information about each designer and the award date.

25 cylinders with two boreholes which would let the visitors to activate the creativity, introduce their heads inside, interact with the pieces and listen to the voice of each designer explaining his project.

And at the end of the exhibition an open space, like a big living room, in which everybody can spend their time thinking about design, trying and feeling the pieces and watching a video about the Spanish Design Awards.

What’s unique about it

We believe our project should win the Frame Awards 2020 because, at MARIANO, we really force ourselves to design from an innovative point of view in which the main keywords are SIMPLICITY, EMOTION and LESS.
LESS in the sense of, with less outlay and less resources we can have greater creativity, greater innovation, greater engagement with users, better solutions and make things easier. Trying to use, whenever possible, recyclable or reusable materials that allows favouring a sustainable system.

The use of methacrylate sheets was decided for two factors, on one hand because of the tight budget given and the possibility of and easy exhibition itinerancy through different cities of Spain, and on the other hand, because of our decision to make an exhibition not only beautiful but emotional.

Ed 01
© photo by imagensubliminal (miguel de guzmán + rocío romero)
Ed 02
© photo by imagensubliminal (miguel de guzmán + rocío romero)
Ed 03
© photo by imagensubliminal (miguel de guzmán + rocío romero)
Ed 04
© photo by imagensubliminal (miguel de guzmán + rocío romero)

Living Room

Ed 05
© photo by imagensubliminal (miguel de guzmán + rocío romero)

Living Room

Ed 06
© photo by imagensubliminal (miguel de guzmán + rocío romero)

Graphics detail

Ed 07
© photo by imagensubliminal (miguel de guzmán + rocío romero)

video by imagen subliminal (miguel de guzmán + rocío moreno)

Location of project:
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