BAO BAO ISSEY IMAKE POP-UP EVENT「FACE」

Designed by: Hakuten / WOW
For client: ISSEY MIYAKE INC. Floor area: 90.00 M² Year of completion: 2018
Submitted for: Exhibition of the Year

Baobao 1
© Tomooki Kengaku

"Big face room” The area surrounded by the huge BAOBAO face induce the visitors to the world of "FACE".

About the Project

BAO BAO ISSEY MIYAKE is a bag brand that embodies the concept of "one piece of cloth" at the foundation of Issey Miyake's manufacturing.Based on the traditional technology of Japan and the most advanced engineering approach, using a bag made of triangles, the plane becomes three-dimensional and the form changes.The new face “FACE” is a new geometric piece placed on the existing triangular piece, which makes the form of the bag look like a face, bringing beauty, fun and surprise.In the pop-up event, the appearance of the face of the bag with the appearance of the face of the unique and caring "FACE" was expanded to the space of fun and surprise.This space has become a space that attracts visitors with the expression of "FACE" that sometimes behaves modernly and sometimes humorous.

What’s unique about it

-Design / Originality
We expanded the essence of the product in space.
"Big face room” The area surrounded by the huge BAOBAO face induce the visitors to the world of "FACE".
"Face dance room” Joy and wonder bubble over the room, by various "FACE" bags with expressions dancing freely.
This space has become a space that attracts visitors with the expression of "FACE" that sometimes behaves modernly and sometimes humorous.

Sociability / Economic effect
The experience finding the face you like from various choices starts a new story for each visitors.This generates an attachment to the product, and the same time express the diversity of sense of values in modern society this promotion space aimed to enhance the visibility of the brand and bring positive economic effects by raising purchase intention.

Baobao 2
© Tomooki Kengaku

Window display design of "FACE"

Baobao 3
© Tomooki Kengaku

"Face dance room” Joy and wonder bubble over the room, by various "FACE" bags with expressions dancing freely.

Baobao 4
© Tomooki Kengaku

"Face dance room” Joy and wonder bubble over the room, by various "FACE" bags with expressions dancing freely.

Baobao 5
© Tomooki Kengaku

"Face dance room” Joy and wonder bubble over the room, by various "FACE" bags with expressions dancing freely.

Baobao 6
© Tomooki Kengaku

Display design of "FACE"

Credits:
Hakuten Co., Ltd.

WOW inc

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