CONCEPTUAL INSTALLATION OF AUSPICIOUS CLOUD FOR COFCO

Designed by: JOY SEASON Studio
For client: Beijing Shine Hills Floor area: 35.00 M² Year of completion: 2018
Submitted for: Trade-Fair Stand of the Year

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A walk-in paradise. Maybe this is what the cloud looks like.

About the Project

Chinese culture is rife with references to an ‘auspicious cloud,’ a meteorological representation of heaven and good luck. From 1913-1915 and 1921-1928, in fact, two versions of a ballad called Song to the Auspicious Cloud were national anthems of the Republic of China.

Shanghai-based Joy Season Studio was asked by Beijing Shine Hills – a developer of commercial complexes – to bring that metaphysical symbol to life for Design China Beijing. The company wanted to create an experience that would feel less corporate and more emotional, to really have it resonate with the visitors. But the idea wasn’t too abstract a stretch – they took cues from their own name. In Chinese, the meaning of Shine Hills is ‘auspicious cloud.’

To build the fantasy, Joy Season used acrylic plates with shimmering covers and polished steel for the ground, to reflect the people walking inside the installation. After the construction was finished, the space was filled with refracted coloured light that bounced off the plates.

What’s unique about it

‘The description of the auspicious cloud always appears in literature,’ said the Joy Season team. ‘But no one has ever actually seen or entered it. We imagine that it should shine with bright colours, just like rosy clouds on the horizon at dawn or the sunset glow at dusk.’

Mentally placing themselves in the exhibition site where the A Walk-In Paradise installation would go to live, Joy Season already knew that there would be an inundation of information and noise. To create a sense of welcome subtraction from that, the studio decided that the 35-sq-m site should be synesthetic, evoking what it might actually feel like to be enveloped by a prismatic, auspicious cloud.

Concrete things are always limited, and only imagination and feelings are infinite.

Pick one piece from the gorgeous cloud and extract a segment from the magnificent Nebula, so that the viewers can get out of the miscellaneousness of reality, step and immerse themselves into the auspicious clouds. To create an atmosphere, in which everything is spread within just one breath, to value and express the viewer’s “live” experience, is what JOY SEASON wants to give.

A walk-in paradise. Maybe this is what the cloud looks like.

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Detail, reflected colors of the auspicious cloud.

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Detail, reflected colors of the auspicious cloud.

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Credits:
JOY SEASON Studio

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