The Art of Bloom Exhibition, Long Beach, CA

Designed by: Intertrend Communications In Collaboration With Daikoku Design Institute
For client: N/A Floor area: 170.00 M² Year of completion: 2019
Submitted for: Exhibition of the Year


Public Score
5.98
5.90 Function
5.98 Innovation
6.06 Creativity
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© Brandon Shigeta

The main installation was called “The Petal Room”. It featured 3,500 real flowers, 6 million falling petals, interactive lighting, and a signature aroma.

About the Project

The Art of Bloom was the first-ever immersive exhibition in Long Beach. Symbiosis was the theme of the debut installation of exhibit. Throughout history, people have seen flowers as vessels to project a variety of meanings and messages.

With this theme, Intertrend and Daigo Daikoku of Daikoku Design Institute created a truly one-of-a-kind immersive experience for all ages to discover, explore, and enjoy. What we need more of, as humans, are deeper experiences that are driven by emotion and meaning. We want to feel, reflect, and learn.

Through our exhibit, showers of petals, light, scent and sound aimed to awaken the senses while creating a meditative space in which to more deeply ponder humans’ relationship with nature and connect to a deeper state of mind. Featuring real flowers, a signature Symbiosis scent that permeated the exhibit, cutting-edge lighting technology, and AR interactions that blended both the physical and digital, The Art of Bloom allowed visitors the opportunity to connect with nature in an entirely new way.

What’s unique about it

Powered by technology, our exhibit took the words “multi-sensory” to a whole new level in creating a space where visitors could see, touch, smell, and hear nature in an elevated environment.

The first installation, Petal Room, consisted of 3,500 real flowers, 6 million paper petals designed to fall with beautiful trajectories, a signature scent, and sensor-activated lighting that incorporated microscopic scans of flowers. Technology augmented the physical elements seamlessly to create a truly immersive experience.

The second installation, Augmented Nature Room, used AR technology to create an interactive experience that highlighted elements of nature that humans and flowers both need, like water, soil, wind, light, and time.

Our visual inspiration came from sakura flower petals that fall during springtime in Japan, along with the vibrant oranges, blues, and greens of the California landscape. We combined the two visions to signify the universal awe that humans find in nature’s beauty.

Symbiosis was the theme of The Art of Bloom exhibition, inviting visitors to revisit their relationship with nature and focus on the impact their actions have on the natural world. Intertrend is committed to bringing art to the Long Beach community through its long-standing partnership with the city. The Art of Bloom brought together a strong lineup of programming for visitors to experience the concept of Symbiosis through scented dinners, fragrance workshops, and more.

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© Mika Tohmon

Whether playing with petals, posting social content, or stopping to reminisce for a while, visitors found their own unique ways of interacting with the exhibit.

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© Brandon Shigeta

The Art of Bloom is an exhibition that combines tactile and technological elements to create a truly one-of-a-kind immersive experience.

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© Daigo Daikoku

The visual identity was unified under one branding guideline. Our merchandise and collaterals were carefully curated with local, sustainable collaborators to follow the theme of Symbiosis.

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© Brandon Shigeta

To accentuate the visceral element of scent, we created a custom fragrance called “Symbiosis” which visitors could experience both in whole in the main room and in deconstructed form in the hallway.

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© Brandon Shigeta

Through seven stations of AR interactions, visitors activated elements of nature that flowers and people both need, such as soil, water, light, and time.

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© Brandon Shigeta

The second installation,“Augmented Nature Room”, provided more intimate ways to interact with flowers and nature.

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© Brandon Shigeta

Our installations encouraged visitors to rediscover the special symbiotic relationship that humans have with flowers, and in turn, nature.

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© Brandon Shigeta

The Art of Bloom was the first immersive exhibition in downtown Long Beach, California, and was held from July 24 to September 29, 2019.

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© Brandon Shigeta

Our venue, The Edison Theatre, is a century-old theatre that we renovated and transformed to give back to the community of downtown Long Beach.

Location of project:
Credits:
Intertrend Communications

Daikoku Design Institute


Rawfinery

Harris Fragrance


RUMU Innovation

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