Minotti's booth @ Salone del Mobile Milano 2019

Designed by: Rodolfo Dordoni with Minotti Studio
For client: Minotti SpA Floor area: 2000.00 M² Year of completion: 2019
Submitted for: Trade-Fair Stand of the Year

Booth 09

General overview of the booth, showcasing the circular oval mirrored ceiling.

About the Project

2019 marks the affirmation of Minotti’s new interior design vision that finds its expression in the architecture of the 2,000 sqm. exhibit space, developed on two levels, on show at Salone del Mobile.Milano.
A compositional language of striking impact that took shape through fluid surfaces with a three-dimensional effect, creating a dynamic and exciting set design.
The space has been divided in two areas, with a stunning large circular opening in the mirrored ceiling that created a surprising effect in the reception area.
The area behind the reception accommodated three different living arrangements and a huge video wall, projecting the brand-new Waves Resort video, the virtual Hospitality project by Minotti Studio.
The layout was designed to give the idea of a large open living area where to relax, chat, or dine, as well as some beautiful outdoor spaces, all created in the Minotti lifestyle, to suggest the idea of a home that hosts nature within it. A concept that highlighted all the elements of the 2019 Collection designed by Rodolfo Dordoni, Christophe Delcourt, Nendo, Marcio Kogan / studio mk27 and GamFratesi. The settings expressed a particularly radiant mood, where the spectrum of colours created exclusively for the fabrics and leathers, emphasised the choice of materials. Upstairs, with access through two helicoidal staircases, a selection of new products has given shape to the Minotti’s Hospitality vision, in a succession of conversation and relaxation area.

What’s unique about it

For us, 2019 Salone del Mobile.Milano’s booth has been a real statement, a unique occasion to give shape to our authentic lifestyle in the sign of Made in Italy. We gave life to a sophisticated architectural space of striking impact, supported by the use of technology, that reflected the company’s new vision of interior design.
True expression of the Minotti’s new stylistic language and decorative code, we designed an engaging and dynamic space in order to offer a captivating brand experience and to leave an indelible impression in the visitors’ eyes. The perfect environment to host the pieces from the 2019 Collection, to express the essence of the brand and its double soul in the Home and in the Hospitality sectors.

Booth 08

Front view of the booth.

Booth 07

The enchanting helicoidal staircase giving access to the upper floor.

Booth 05

View of the large fireplace with an organic and dynamic shape.

Booth 06

A central oval island with greeneries fully furnished with a selection of outdoor pieces.

Booth 04

View of an intimate conversational area on the upper floor.

Booth 03

View of the upper floor displaying some conversational areas and Hospitality settings.

Booth 02

Perspective from the upper floor, protagonist is the Daniels seating system.

Booth 01

Perspective from the upper floor showcasing the curvy mezzanine.

Location of project:
Credits:
Minotti SpA

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