SuperReal

Designed by: Moment Factory
For client: Cipriani Floor area: 1114.00 M² Year of completion: 2019
Submitted for: Exhibition of the Year

Moment Factory Signature Shows 25 Super Real 013 Ws
© Moment Factory

About the Project

This modern installation, set against a historical backdrop, is a 45-minute experience through a series of virtual realms that are nonsensical, grandiose, and mesmerizing. Seeking to highlight the building’s majestic interiors, our team created five unique environments, each with a distinct narrative—Imagination Pollination, Float Parade, These Walls, Here and There, and Alone Together.

From the 6,000 square foot mirrored floor to the 30-foot vaulted ceiling, the interior architecture has been digitally transformed through interactive visuals to transport visitors and inspire a collective sense of wonder and connection.

What’s unique about it

While the iconic landmark is host to a wide variety of private events, we wanted to create entertainment that would enchant the general public, sparking a collective sense of awe and wonder. We imagined an entirely unexpected experience in the historical building, making the venue accessible to new audiences.

We wanted to explore the potential of the 12,000 square foot grand hall to create mesmerizing optical illusions that transport visitors. Our team merged 360° projection mapping, interactive visuals, lighting, scenography and immersive sound to create an experience that would delight the senses. From the 6,000 square foot mirrored floor to the 30-foot vaulted ceiling, the interior architecture has been digitally transformed into a playful exploration of art and new technology. SuperReal takes visitors on a 45-minute journey through a series of virtual realms that are nonsensical, grandiose, and mesmerizing. Visitors of all ages get lost in five dream worlds, each with a fantastical identity.

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Moment Factory Signature Shows 25 Super Real
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Credits:
Moment Factory

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