Università della Birra

Designed by: Robilant & Associati
For client: Heineken Italia Floor area: 1400.00 M² Year of completion: 2018
Submitted for: Learning Space of the Year

10 Udb Bar Detail

Heineken Università della Birra - Bar Detail

About the Project

Università della Birra is an innovative pole for Heineken’s clients and partners. The project is based in an industrial building where students can learn in different spaces and setups about beer culture. Classroom designs recall former industrial heritage within a beer branded atmosphere. The educational space is composed of classrooms, ingredients room, draft lab, workshop area, tasting room, conference room and bar. There are other leisure areas such as an exterior beer garden, breakroom and reception in order to complete the student offer.

The use of tiling and wood is the result of a balance between the industrial yet handcrafted spirit of beer making. By recuperating beer-related elements we were able to imprint the space with a unique character. The beer keg wall, copper pipe hangers and copper still at reception constitute a clear example of this.
Experience and the use of advanced technologies are an integral part of the Università della Birra educational system. For this reason, the use of technological elements was introduced in a constitutive way, without disturbing the vintage and warm atmosphere.

What’s unique about it

Università della Birra interior design is a result of an educational pursuit where the beer experience is at the core of everything. The unique location is able to host not only beer culture and history but also business capabilities and management in a series of interconnected spaces where storytelling helps throughout the learning process. The design environment allows space to explore beer in 360 degrees, from ingredients to production and from taste to selling techniques. This project has a new approach towards education, setting the environment in which the product is celebrated and the student can learn from direct and indirect experience: a new educational formula.

09 Udb Bar

Heineken Università della Birra - Bar

08 Udb Classroom

Heineken Università della Birra - Classroom

07 Udb Workshop

Heineken Università della Birra - Workshop

06 Udb Keg Wall Detail

Heineken Università della Birra - Keg Wall Detail

05 Udb Reception

Heineken Università della Birra - Reception

04 Udb Conference Room

Heineken Università della Birra - Conference room

03 Udb Main Reception

Heineken Università della Birra - Main Reception

02 Udb Entrance Beer Garden

Heineken Università della Birra - Entrance Beer Garden

01 Udb Conference Room

Heineken Università della Birra - Conference room

Location of project:
Robilant & Associati

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