Stand VIRG CASA 2019

Designed by: PMT Partners
For client: VIRG CASA Floor area: 200.00 M² Year of completion: 2019
Submitted for: Trade-Fair Stand of the Year

01 Stand Virg Casa 2019
© Zhe Zeng

Abstract triangular exhibition hall.

About the Project

VIRG CASA, a high-end home furnishing brand that focuses on customized design, invited PMT Partners to design its trade fair stand at the 2019 China (Guangzhou) International Building Decoration Fair. The word “CASA” originates from Italian and Spanish, the meaning of which in Chinese is roughly home and house. Home is an abstract concept, while the house is a figurative material representation. The design attempts to disassemble the symbol of CASA into two simple but powerful geometric shapes. One is like a roof, an imagery shelter from the rain, a spiritual awe; another represents room, a figurative functional space, as well as a materialized scene container.

The interior of the abstract triangular exhibition hall is extremely symmetrical, where the mysterious sense of ritual and the yearning for a better life is hidden. The V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image, which makes the space far-reaching and gives people abundant delusions. The process scenes along the axis are unfolded in sequence, and the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall.

What’s unique about it

Stand VIRG CASA 2019 extracts its spatial concept from the “casa”, the meaning of which in Chinese is roughly home and house. The design attempts to disassemble the symbol of “casa” into two simple but powerful geometric shapes: “triangle” and “square”, which represent “roof” and “room”, “a spiritual awe” and “a materialized scene container”. The stand is mainly designed to display the tiles which are designed to be the elements of interior paving, furniture and equipment. This stand hopes to get rid of the traditional display mode of product, not to over-emphasize the attributes of the product itself, but to integrate the product into the scene of the ideal and the reality, letting the guests have more thoughts about the ideal lives in the abstract space and atmosphere, and feel the exquisite quality of all product in the figurative life scenes.

02 Stand Virg Casa 2019
© Zhe Zeng

The three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall.

03 Stand Virg Casa 2019
© Zhe Zeng

Overview.

04 Stand Virg Casa 2019
© Zhe Zeng

The V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image.

05 Stand Virg Casa 2019
© Zhe Zeng

Tiles display space.

06 Stand Virg Casa 2019
© Zhe Zeng

The metaphor of dinning room.

07 Stand Virg Casa 2019
© Zhe Zeng

The metaphor of dinning room.

08 Stand Virg Casa 2019
© Zhe Zeng

View from the triangular exhibition hall to the square exhibition hall.

09 Stand Virg Casa 2019
© Zhe Zeng

Frames on exhibition corridor.

10 Stand Virg Casa 2019
© Zhe Zeng

Detail.

Location of project:
Credits:
PMT Partners Co., Ltd.

Yan Hu

Weihao Zhao

Zhe Zeng

Ziyue Zhou

Mianshi Lin

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