Flos, Salone del Mobile Milano 2017

Designed by: Calvi Brambilla
For client: Flos Floor area: 1200.00 M² Year of completion: 2017
Nominated for: Trade-Fair Stand of the Year

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© Germano Borrelli

About the Project

"The architecture, far from being simply a container or display space, is conceived as a metaphor for the peculiar tension in the research process that is intrinsic to the project. In various points the walls seem brought to life by a movement through which they change, dilate or open like curtains pulled by a gesture, giving the place personality and unparalleled power of expression.” Calvi Brambilla

What’s unique about it

"A display that goes beyond the traditional concept of a trade fair stand thanks to its ability to draw visitors through the light sources as if in a narration. From the exterior to the interior, where lights, colours, materials and solids and voids play out masterfully."
from the jury of the "Salone del mobile design Award 2017" motivation.
The Flos Booth won first prize.

© Germano Borrelli
© Germano Borrelli
© Germano Borrelli
© Germano Borrelli
© Germano Borrelli
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© Germano Borrelli
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© Germano Borrelli
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