Urban Enframement, Taipei

Designed by: 9 Studio Design Group
For client: Chia-Pan Enterprise Floor area: 100.00 M² Year of completion: 2018
Submitted for: Pop-Up Store of the Year


About the Project

This project includes two stores in the curbside, with the sales office on the right and the model house on the left. A large advertising billboard in the facade above the second floor is imagined to be an urban display window that can attract people’s eyes to this unique building at the first glance.

The two stores are designed with the concept of two boutique display windows. A model of the property project is placed in the display window of the sales office on the right-hand side, which achieves the visual effect that a house is placed in the shop window of a boutique. The shop window of the model house on the left-hand side is arranged with a special image: as all houses are fully decorated and furnished for the future owners, all things needed in life are painted white and a red suitcase is put in the middle of the shop window, which, on one hand, strengths the sales strategies, and one the other hand, makes an image of selling branded clothes as a boutique’s shop window.

What’s more, an exceptional smart film is stuck to the glass with setting up a projector. The smart film is transparent during the day and becomes atomized at night. The display window becomes a large screen when the projector is opened, where the actual performances of our proprietors over the years, the sales information on the project as well as the NBA playoffs can be showed directly. All efforts are made to create a buzz!

What’s unique about it

We attempt to make living return to the most primitive state. We can imagine that ancient people lived in cave dwellings, and the same materials are used in all space and life of appliances. There are not straight lines or right angles in the space. The stretching of the space in sight is created due to the changes of time.

Through the digital operation, the plywood is designed wholly in the whole space of the sales office and the sales tools, which creates the theme and uniqueness for the visual experience. The same materials and techniques are applied in walls, tables as well as bars, which will deeply impress passers-by in terms of vision.

Walking in this space, you will experience the continuity of the space with the changes of visual angles. There is no repetition of visual angles in this space, which encourages you to explore and wander around the space.

In terms of the model house, the unexpected future night scenes outside the window of this house will draw the owners once they enter the room. This is our hope that owners’ dreams and hopes for the future can be further expressed, and it is also the buzz we pursue to create. With the technology of the smart film, the night scenes can be transformed into the sales tools for sales personnel. We hope to create surprises again!

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