Hawkers Rome, Rome

Designed by: CuldeSac™ Custom
For client: Hawkers Floor area: 17.00 M² Year of completion: 2018
Submitted for: Single-Brand Store of the Year

Hawkers X Roma 01
© Luigi Filetici

The physical limits blur through a overpositions game among the mirror, the screens and reality.

About the Project

CuldeSac™ Custom designs, in collaboration with Hawker’s retail team, the second flaghship store of the brand right in the heart of Italy, transgressing traditional materials to bring them closer to the essence of the product.

The use of color in a spontaneous, changeable and living way characterizes the space. An explosion of energy is reflected in the mirror baseboards of the walls, in which 3d animations allow the brand to interact with the client. The color interacts with the environment to alter it, becoming the filter that surrounds it all.

The Hawker’s character enters the city and defines the store’s spirit, becoming a covering that makes us feel inside a marble glass; a stone pool, that absorbs the energy that the city irradiates during the day and shines when the city is asleep, thanks to the resin that fills the veining.

A vibrant space located just near Piazza di Spagna, that plays with the client perceptions, the physical limits and technology to generate an original experience.

Hawkers arrives in Rome with premium materials fabricated ad-hoc, ready to infiltrate the classicism and the roman luxury, impregnating the city with its strong personality, and beginning its conquest of the european continent.

Hawkers keeps, with this store, making its own rules.

What’s unique about it

Hawkers Rome represents innovation: it is a unique space that has been made of a transgressor material. The resin that completes the marble backlights the store and turns into a lamp synchronized with the screens content.

This is the first commercial space using this resource, so that it becomes recognisable to everyone. The store also accomplishes its mission: to reflect a powerful brand identity into a space. A liquid brand that only respects its own rules.
Furthermore, technology plays a key role in the space. It is present since the production of this hawkerian marble, which takes another dimension through the screen mirrors by merging with the physical and blurring the limits.
Hawkers Rome should win because it’s pure energy and it's alive.

Hawkers X Roma 03
© Luigi Filetici
Hawkers X Roma 06
© Luigi Filetici
Hawkers X Roma 08
© Luigi Filetici
Hawkers X Roma 07
© Luigi Filetici

The resin backlights the showcase and, through the screens, it melts the material in technology.

Location of project:
CuldeSac™ Custom

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