AmorePacific F21

Designed by: Kinzo Architekten Gmbh
For client: AmorePacific Floor area: 3100.00 M² Year of completion: 2019
Submitted for: Large Office of the Year

Public Score
4.71 Function
4.63 Innovation
4.76 Creativity
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© Schnepp Renou

The top floor of the new AmorePacific Headquarters offers THE place to have coffee and informal meetings in. Employees from all floors love to come upstairs to enjoy the special atmosphere.

About the Project

The c-shaped floor plan of the headquarters’ top floor (“F21”) of South Korea‘s largest cosmetics group AmorePacific is divided into communal areas for collaborative work and areas for teamwork – in total 3,100 sqm.
The areas that open onto the inner courtyard connect a market square with a café and a lounge for spontaneous meetings with the so-called “University”. In addition to places for research, brainstorming and presentations, there is also a library in the “University”: up to 8,000 books can be accommodated in a podium that resembles an amphitheater. Informal meetings can be held inside the arena, too. The outer ring offers reading places.
In order to provide in-house start-ups with space to develop new ideas and products, Kinzo has created special team areas that open onto the city. These areas resemble typical Seoul houses with front gardens. Each “start-up family“ is provided with a 60 sqm area equipped with various basic elements which are flexible and can be arranged according to the needs of the teams. In addition to a team house for meetings and individually movable table elements for focus or teamwork, there is a multifunctional scaffolding that can be used as a partition, a place to relax or do sports, or as a breakout zone.

What’s unique about it

Kinzo designed an interior that aimed to bring the vibrancy and color from the urban context of Seoul to the top floor creating a hub for the people working at AmorePacific. The headquarters was completed in 2017 by David Chipperfield Architects in the city center of Seoul. Contrary to the more subdued interior of the other floors, Kinzo’s design of F21 relies on a mixture of raw elements and bold colors. The contrast between the dark grid ceiling and the floor of large plywood panels is a playful concept - one of the many contrasts that promote an open and creative working atmosphere.
F21 has recently been opened to employees and in-house start-ups. Since then, the top floor has become a magnet for all employees, who often come upstairs to enjoy the unique atmosphere. The special areas for start-ups are particularly in demand. This is where creative minds find a perfect spot to develop ideas together without any boundaries. Accordingly, the whole floor has no doors – except the bathrooms – employing acoustic barriers instead.
This adds to Kinzo’s approach to create an ideal work environment that manages to provide both at the same time: focus and openness. Just like a raw and unfinished artist studio can be a space for inspiration and development, F21 offers the greatest possible freedom for creativity, exchange and innovation.

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© Schnepp Renou

In the centre of Seoul the AmorePacific Headquarters, built by David Chipperfield Architects, stands out as a breathtaking landmark. In the foreground, a typical street of the South Korean capital.

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© Schnepp Renou

The internal library contains over 8000 books and is suitable as a sitting staircase for reading as well as for presentations in front of larger groups.

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© Schnepp Renou

How about evaluating the latest AmorePacific products in the Testing Lab?

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© Schnepp Renou

The design of the houses for the start-up families is based on the traditional housing of the famous Gahoe-dong district of Seoul.

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© Schnepp Renou

The extroverted areas, enriched by bright perspectives over the city of Seoul, are dedicated to the creative work. The scaffolding, which among other things offers the possibility to hang whiteboards, is part of the basic equipment of every "start up fami

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© Schnepp Renou

The sofa, specially designed for AmorePacific, has a length of around 10 metres and covers almost the entire lounge area. The velvety upholstery lends the comfortable sofa a noble character.

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© Schnepp Renou

The kitchen, from the surfaces kept very simple, shines in rich orange, which can also be found in the lounge counter.

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© Schnepp Renou

Contrary to the more subdued interior of the other floors, Kinzo’s design of the 3,100 sqm of F21 relies on a mixture of raw elements and bold colors.

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© Schnepp Renou

The raw-looking materials were elaborately processed to create smooth and writable surfaces. Sophisticated details at the corners and edges make for discreet joints.

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