UOOYAA IN77, Hangzhou

Designed by: XCoD
For client: UOOYAA Floor area: 120.00 M² Year of completion: 2018
Submitted for: Single-Brand Store of the Year

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© ZHANG Daqi

About the Project

UOOYAA is a rising fashion brand of ladies apparel. The brand itself is a gift from the founding designer to his daughter, to inspire her, and every girl, to stay liberal, authentic, and fun. We want to create a space that is steady, calm and powerful in order to align with the brand spirit in UOOYAA Hangzhou IN77 project.
The materials we applied, for example concrete, plasterboard, old elm, are remained to its original appearance, which is a way to show the authenticity of the space.

What’s unique about it

In modern shopping mall, every store is trying to grasp customers’ attention through its window displays, which is hard to bring out a relaxing environment. However, relaxing is what UOOYAA Hangzhou IN77 project wants to achieve. We try to let the products be the lead for customers, thus we arrange them in corridors. Because of an end-to-end circulation, customers will not find it hard to browse all the products.
We believe that a store is not simply a place that sells products; it should rather be a place which conveys its brand philosophy and accommodates like-minded people. A store should offer different functions. Therefore, we leave an independent area in the middle of the space. This is expected to be a versatile place where it can be turned into a gallery, a lounge, a classroom, etc.

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