Insun Feeling Cinema, Nanjing

Designed by: One Plus Partnership
For client: Hubei Insun Cinema Film Co., Ltd. Floor area: 2300.00 M² Year of completion: 2017
Nominated for: Entertainment Venue of the Year

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In some parts of the “sound wave”, the tubes turn into a horizontal straight line, representing the stillness of sound, and at the same time provide seats for visitors to take a break and enjoy the breathtaking installation around them.

About the Project

Inspired by the cinema’s surroundings in Nanjing, the designers incorporated traditional and modern elements in the design. The main colour red is traditionally used in Chinese buildings and decorations, while contemporary elements are added to create a chic and modern look.

Throughout the perimeter, 3D red metal tubes oscillate up and down to visually represent sound waves and highlight the importance of sound in movies. The tubes are both functional and artistic. The undulating tubes stretch along the wall and extend towards the ceiling. In some parts, they turn into a horizontal straight line, representing the stillness of sound, and provide seats for visitors to rest and enjoy the decoration.

The front area of the bar counter is made of black and white marble and is surrounded by a black tube, which resembles the curvy sound waves. In the auditoriums acoustic panels of different shades of red and grey are piled up to create 3D sound wave patterns on the wall.

At different times of the day, natural light passes through the red glass door of the cinema and enters the lobby, colouring the whole space in red and creating an alternative atmosphere.

What’s unique about it

Red powder-coated metal tubes were used to create a visual abstraction of sound waves, stretching throughout the entire space to create a unified atmosphere.

As the installation is located in a cinema, it is crucial to plan where to place these tubes so as not to block people circulating through the space. The movement of the tubes were specially designed by the One Plus team to balance their aesthetic value and functionality. Not only were their locations carefully decided, the designers have also transformed part of the tubes into benches. In order to accurately realize the design, the tubes were custom-made and carefully installed according to 3D models. The tubes were covered with a powder coating to increase durability.

The designers used Chinese-style tiles to arrange the floor pattern. As the cinema is located in an old town in Nanjing, there are a lot of old historical buildings in the vicinity. The designers have chosen floor tiles that match the historical environment, creating a connection between the interior and exterior. The contemporary representation of sound waves and floor tiles together form an interesting chemistry between the new and the old.

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The cinema is located in Nanjing, next to a lot of historical buildings. In addition to the old buildings, there are also chic and modern architectures in the neighborhood, perfectly illustrating the East meets West vibe. Inspired by its surroundings, the designers combined traditional and modern elements when designing the cinema.

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The main color theme of the cinema, red, is a color traditionally used in old Chinese buildings and decorations, immediately reminding visitors of the Chinese culture in this district. The designers have also added contemporary design elements to the cinema, which are very unconventional.

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For the theme of this cinema, the designers pinpointed the importance of sound in producing a movie. Sound plays a crucial role in movies, from the characters’ dialogues, sound effects, onset recordings to music scores; all these are important elements constituting a movie.

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Other than serving as an installation art, the tubes themselves are also functional. The wavy metal tubes curve and stretch themselves along the wall, they extends towards the ceiling the floor.

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The concept of sound is portrayed in the form of sound waves. Throughout the whole perimeter, three-dimensional red metal tubes are arranged to go up and down, representing a variety of sounds found in movies.

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Sonic is in itself a very abstract form, both bent and jagged. The designers used these red metal tubes to demonstrate the curved shapes of sound waves, filling the entire cinema space. These tubes enrich the interior of the cinema, visitors would feel as if they could see the “sound” with their eyes.

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The glass door of the cinema is red in color. When dusk falls, natural sunlight will pass through the door and shine in the lobby, coloring the whole space in red. The glass door and natural sunlight together create various atmospheres during different times of the day.

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These red tubes are made of metal, with red paints sprayed on its surface. The walls and ceilings have raw grey concrete surface, which builds a strong contrast against the color and texture of the red metal tubes.

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In the auditoriums, sound absorbing acoustic panels are piled up to create three-dimensional sound wave patterns on the wall. Made up of different shades of red and grey, these panels again resonate with the red tube waveform design in the lobby.


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