2016 MTV Europe Music Awards, Rotterdam

Designed by: Julio Himede Design
For client: MTV Networks Europe Floor area: 1300.00 M² Year of completion: 2016
Nominated for: Set Design of the Year

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© William Gallegos

Afrojack performance on main stage

About the Project

Julio Himede Design Inc. had the opportunity to design the set for the 2016 MTV Europe Music Awards in Rotterdam, the Netherlands. The brief asked to design an interesting space that could host a number of performances and award announcements in different areas and allow for multiple guest/talent entrances.

The designed set was approximately 70-m-long, 28-m-deep, 16-m-tall and completely LED programmable.

The designers drew inspiration from Dutch nightlife and dance parties - something that the country is renowned for - and designed a large electronic art installation that spoke the language of EDM through cubism and isometric angles. Ever changing video content was used to transform the set for each performance, host/presenter moment and was also used to evoke the feeling of an EDM rave.

What’s unique about it

The set included a number of impressive tricks, special effects and technology, making it an exciting and fun experience for all those watching.

The set was built entirely out of layers of exposed industrial scaffolding making its modular form easy to install and rig from while also metaphorically representing the total reconstruction Rotterdam underwent post World War II.
The scaffolding structure was completely covered in a new LED product, called ROE. Over 2,500 ROE strips were installed to create a grid pattern on the face of the structure and were pixel mapped to color change and play video, allowing for total transformation through content.

The LED ROE strips were also used in the floor of the main performance area, positioned around mirror and glass to create an impressive infinity effect during performances and presentations. A tunnel with the same infinity effect was designed as the main talent entrance and Bruno Mars utilized this for the start of his performance.

A mirror clad elevator was also designed for talent entrances and travelled 16 meters from the top of the set to stage floor. Other fun elements included a translucent stage that broke off from the larger set and floated over the audience while DNCE performed live. One Republic was also showered from above as they performed in a shallow pool of water.

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© Julio Himede Design

3D Rendering of final set design

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© William Gallegos

DNCE performance on floating stage above audience

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© Viacom International Media Networks

Lukas Graham performance from scaffolding tower

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© Julio Himede Design

Close up of infinity floor with mirror, glass and LED ROE strips

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© Julio Himede Design

3D rendering of final design

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Beginning of video provides a good visual reference for the infinity mirror tunnel. Second half of video shows 3D mapping capabilities through LED ROE strips on scaffold.

Julio Himede Design Inc.

Tom Kenny

Paul Caslin

Andy Derbyshire

Maggie Mouzakitis

Faber Audiovisual

Unbranded Experience

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