Nominee

Milkland

Designed by: Ryusuke Nanki
For client: Hokuren Floor area: 43.00 M² Year of completion: 2018
Submitted for:

About the Project

This is a design of a pop up store. The place was originally occupied by a huge advertising sign, meaning the indoor space was merely an adjunct to the outdoor advert. We thought of this place as an advertising media where people could walk in to sample the products, and designed the shop space that continues on to the ad. People attracted to the giant sign with cow print walks in through the façade to the shop, also covered from floor to ceiling with the same pattern. At the ice cream counter (also covered in cow print), customers buy soft-served ice cream or sweets made from milk and head to the floor above. The cow pattern continues on to this floor where a life-size model of a cow blends in with the black-and-white pattern.

What’s unique about it

This small space was designed to be more than a common pop-up store, but a pop-up advertising experience, offering joy and small surprises for people who step in. By using the small space as one giant advertisement, we succeeded in creating a unique experience-based pop-up store.

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