Occhio Booth at Light+Building 2018, Parabiago

Designed by: eins:33 GmbH
For client: Occhio GmbH Floor area: 476.00 M² Year of completion: 2018
Submitted for: 年度贸易展台

About the Project

With the unique trade fair concept "The Highrise", the concept clearly puts a spotlight on the fusion of lighting and interior by staging their claim „a new culture of light“.

The urban, colorful juxtaposition of living and working zones formed the inspirational space for a wide variety of lighting situations: In the imaginary skyscraper "The Highrise", visitors of Light+Building experienced a restaurant, business club, apartment, co-working space, rooftop garden and a dedicated Occhio retail store.

Each of these areas were adapted to the luminaires presented in each case - and of course understand them as a coherent world. The perfect variation of lighting solutions were available for every spacial situation; the individual locations are snapshots of exciting metropolitan life and cast a spell over the visitors emotionally.

Occhio’s vastly extended portfolio can be experienced realistically and thanks to innovative lighting control a completely new form of interaction. The stand also served as a meeting place for the Occhio trading partners and was therefore able to be catered for special events in the functions outlined. A new culture of light - spectacularly staged and filled with real life highlighting the beauty of architecture and light.

What’s unique about it

Occhio’s booth „The Highrise“ at the Light+Building clearly sets a new standard for the customer experience in the lighting industry. The well-balanced mix of digital and analogue presentation defines the presentation of brand and product in a unique way and guides the customer from their general interest in Occhio’s product range all the way down to the individual product lines, details, materials and technical specifications which enable a highly emotional and sophisticated path towards the purchasing decision.
The headlines live, share, create, feel and enjoy describe the stand concept perfectly. The central idea of an imaginary mixed use tower which is filled with real life is what makes the trade fair stand unique. Modern and future-oriented: the innovative use of a digital guidance system on the facade facilitates orientation.

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